Tuesday, Indian Premier League (IPL) Chairman Bridgesh Patel It was confirmed that TATA will replace VIVO as the title sponsor for the upcoming multi-team championship season.
“This is truly a momentous moment for BCCI IPL as Tata Group is the epitome of global Indian business with over 100 years of history and presence in over 100 countries on six continents. BCCIs like TATA Group are keen In promoting the spirit of cricket internationally and the growing popularity of IPL as a global sports franchise is a testament to BCCI’s efforts. We are truly delighted that India’s largest and most trusted business group believes in IPL’s growth story and we will Take Indian cricket and the IPL to greater heights with Tata Group,” To quote the IPL Chair to the PTI.
VIVO signed a Rs 2,200 crore title sponsorship deal for 2018-2022, but the brand was suspended for a year in 2020 following a military standoff between Indian and Chinese Army soldiers in the Galwan Valley, to be replaced by IPL by Dream11. However, VIVO is back as IPL title sponsor in 2021.
There are also reports that the BCCI will not lose any money as it still guarantees an annual sponsorship of Rs 4.4 crore, which will now be paid by the TATA group.
With rising COVID-19 cases and a new strain of omicron, the threat is growing on plausible game dates and venues for the upcoming season.
At the same time, the two new franchises, ahmedabad And Lucknow, January 31 has been set as the last date to sign players ahead of the big auction. An official letter about the same was also sent to both franchises last week.